Do we create sites for user or the engines?
What’s more important? Creating sites for users or the engines? The answer is both.Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion.I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines and use the pages for your PPC campaigns. I believe in doing sites this way. It brings the visitor a much better experience.The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it.. It brings the user a bad experience and you a missed sale or lead. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitating a purchase. You can also provide related content and links. This, in turn, will help with you PPC because Google is now checking to see how relevant your landing pages are to the keywords you buy.
SEO Articles is the place to come for free information about search engine optimization and the Internet marketing industry. At SEO Articles you can find everything from technical SEO minutia to broad-based marketing and advertising theory. SEO Articles is a non-commercial, informational site that strives to educate and illuminate all who come here.
Answers.com defines search engine optimization as "Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page…" This may be very true, but SEO professionals know there is so very much more to this subject SEO Articles is just the place to talk about this.
In Google, for instance, inbound links are king, so simply optimizing what is on your webpage will not go far in Google. The good news, however, is that Yahoo and MSN do pay more attention to what is on the page and rank webpages more on the merits of on-page optimization that upon inbound links.
Search engine optimization has been a boom industry in recent years. The industry message boards reflect that the professionals have much to say in this industry. That is why we invite all SEO and Internet marketing experts to submit their articles to this site for possible publication.
